Oracle Red Bull Racing sets the pace with Zoom

The Formula 1 team leverages Zoom Team Chat for fast and secure messaging as well as Zoom Events to connect with fans.

To do the impossible, you need a team that pushes boundaries. And for Oracle Red Bull Racing, pushing the boundaries of speed and innovation is just another day at the office. 

“We’re perhaps the mavericks of the pit lane. We’ve always done things a little differently, so it’s slightly different to our competitors,” said Christian Horner OBE, team principal & CEO at Oracle Red Bull Racing.

But for a team where just milliseconds can be the difference between losing and winning, fast, easy communication is key. The Oracle Red Bull Racing team sought a communications platform that could keep up with their ambitious efforts, from the factory floor to the final flag — that’s why they chose Zoom as their communications platform. 

“Having made a substantial investment in [Zoom’s] collaboration tools, we wanted a partner that would complement our existing ecosystem,” said Nimesh Kotecha, Head of Client Service Delivery. “We wanted a solution that was fast and secure and reliable, just like our team.” 

“We partnered with Zoom because they share so many similarities with Red Bull,” Christian said. “It’s ambitious, it’s pushing the boundaries of technology, and that’s what we’re all about.”

And with crucial communication solutions like Zoom Team Chat, our native messaging solution for the Zoom platform, Christian and his team are always ready when the flag is about to drop. 

“The speed, security, and management features of Zoom Team Chat are crucial needs in our sport,” said Christian. “There’s a constant stream of data and information shared among team members in a sensitive environment. Fast and secure messaging will always be critical to race day success. We get that with Team Chat.”

But Oracle Red Bull Racing isn’t just using Zoom to get ready for race day. They’re also using it to help immerse fans of the team into the world of racing and deliver unforgettable digital experiences. 

“Zoom Events became a critical component in enabling the connection the team has with its fans,” Nimesh said. “Oracle Red Bull Racing fans and partners will be able to virtually join unique hybrid experiences and events from wherever they are in the world.”

“Access shouldn’t be a barrier to our fans, and Zoom Events breaks down those barriers,” Christian added. 

Whether it’s collaborating on a new car design, connecting with fans over video, or discussing a race-winning strategy, Oracle Red Bull Racing relies on Zoom to reimagine what’s possible. 

“Zoom’s innovative technology enhances our communication capabilities and provides us with a cohesive platform that will continue to bind the team together,” Christian said.